Strategy Brief
Brand
Website
Contact person on your side:
Name
Job Title
Phone Number
Email
Brand Description
Field
Price Point
Low
Mid
Premium
Market Position
How is your brand currently positioned in the market
Current Advertising Channels
Social Media
SEO / PPC (Pay-Per-Click) Advertising
Email Marketing
Messenger Marketing
Influencer Marketing
Partnerships / Affiliate Marketing
In-App Advertising
Offline Advertising
*Select one or more options
Mission, Vision & Customer Voice
What is your brand's purpose, and how do you want to communicate with customers?
Brand Attributes & Positioning
What are your brand's key characteristics and unique market positioning?
SMM Strategy Focus
What is the focus of the promotion?
Product or Brand
Promotion Focus Summary
Brief Description of the Product/Brand
Geographic Scope
Which countries or cities do you currently operate in?
Previous Campaigns
What previous advertising or marketing activities have you executed?
Competitive Landscape
Who are your main direct and indirect competitors?
Unique Selling Proposition (USP)
What makes you stand out from the competition?
Target Audience (TA)
Geography, Demographics, Socio-economic Status, Purchase Triggers etc.
SMM Strategy Goals & Objectives
What are the primary goals and measurable objectives for the SMM strategy
Marketing Goals
Increase Brand Awareness
Increase Sales
Acquire New Customers
Increase Website Traffic
Generate Leads, Sign-ups, or Bookings
Your Answer
*Select one or more options
Communication Goals
Build Trust and Brand Loyalty
Communicate Brand Values
Gather Audience Feedback
Establish Brand Authority / Expertise
Build an Active Community
Your Answer
*Select one or more options
Key Performance Indicators (KPIs)
You are currently at point A. What specific changes must occur to successfully move you to point B?
Timeline and Additional Requirements
When do you plan to launch the promotion?
ASAP
Within one month
By a specific date/event (Please specify below)
Your Answer
SMM Promotion Preferences
Previous SMM Reports
Please include a link if available.
SMM References
Please share examples of advertising campaigns or social media pages you admire, and explain why you like them.
SMM Anti-References
What specific advertising styles or social media pages do you NOT want us to follow, and why should we avoid them?
Advertising Restrictions
Are there any mandatory limitations or constraints we must adhere to? (e.g., legal restrictions, use of specific imagery, banned keywords, etc.)
Monthly Budget for Content & Management
Excluding VAT
The less, the better
$500-1000
$1000-3000
From $3,000
Your Answer
Monthly Advertising Budget
Targeting/Paid Ads, Influencers, Seeding; Excluding VAT
The less, the better
$500-1000
$1000-3000
From $3,000
Your Answer
Supporting Materials
Brand Guidelines, Tone of Voice Guide, Market Research, Audience Studies, Past Reporting Examples etc.
Additional Information
Is there any other information we should be aware of?
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