Strategy Brief
Contact person on your side:
Brand Description
Price Point
How is your brand currently positioned in the market
Current Advertising Channels
*Select one or more options
What is your brand's purpose, and how do you want to communicate with customers?
What are your brand's key characteristics and unique market positioning?
SMM Strategy Focus
Product or Brand
Brief Description of the Product/Brand
Which countries or cities do you currently operate in?
What previous advertising or marketing activities have you executed?
Who are your main direct and indirect competitors?
What makes you stand out from the competition?
Geography, Demographics, Socio-economic Status, Purchase Triggers etc.
SMM Strategy Goals & Objectives
What are the primary goals and measurable objectives for the SMM strategy
Marketing Goals
*Select one or more options
Communication Goals
*Select one or more options
You are currently at point A. What specific changes must occur to successfully move you to point B?
Timeline and Additional Requirements
When do you plan to launch the promotion?
Please include a link if available.
Please share examples of advertising campaigns or social media pages you admire, and explain why you like them.
What specific advertising styles or social media pages do you NOT want us to follow, and why should we avoid them?
Are there any mandatory limitations or constraints we must adhere to? (e.g., legal restrictions, use of specific imagery, banned keywords, etc.)
Monthly Budget for Content & Management
Excluding VAT
Monthly Advertising Budget
Targeting/Paid Ads, Influencers, Seeding; Excluding VAT
Brand Guidelines, Tone of Voice Guide, Market Research, Audience Studies, Past Reporting Examples etc.
Is there any other information we should be aware of?