“Yes, Curls” is one of the first studios for curly-haired people in St. Petersburg. We helped build the brand, attract clients via Instagram, create an active community, and promote a healthy culture of natural curly hair care.
- promotion period: 3 years
- goal: steady flow of clients via Instagram
challengeWhen curly hair expert Sonya decided to turn her craft into a full-fledged salon, she already had a few thousand followers and a strong expert position in a niche market. But to grow the business, she needed a brand, a strategy, and content that doesn’t just get likes but brings in clients.
what we did- Built a brand from scratch — from the name and identity to the first website.
- Developed a promotion strategy and content plan.
- Managed Instagram for 3 years:
- Mixed educational longreads with visually clear “before/after” posts.
- Later added short videos as the format gained traction.
- Duplicated content to the website, which started indexing and driving extra traffic (organic SEO).
- Formed a community — curly-haired followers actively engaged, commented, and shared content.